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Ian Cowley

Managing Director

Ian is from the local area and has been in business since the age of 23. He ran a successful joinery / carpentry business for 25 years before setting up Betamindes in 2005 with his wife Dawne.  Ian has a personal interest and experience of looking after family members with different types of dementia and has used this extensive knowledge to create the quality service provided today.

‘On setting up Betamindes we had a very clear picture of the future, “our vision”. Today we are determined to stick to our principles and believe that everyone is entitled to the care package of their choice and Betamindes will be there to support our clients to make the process as seamless as possible’


Dawne Cowley

Registered Manager

Dawne worked within the NHS as a Registered Mental Nurse from 1985 – 2006, gaining vast knowledge and experience in the psychiatric arena before moving specifically into Dementia care in the late 1990s.

Dawne set up and managed day care centres in joint ventures with the NHS and Social Services in the West Midlands and South Cheshire area before launching Betamindes in 2005 as a family run business in her local area of Wistaston.

‘We endeavour to ensure that our passion for an excellent quality service is entrenched in our organisational culture. We advocate bringing our passion and understanding to meet each person’s needs’


Fiona Small

Care Manager

Fiona comes to Betamindes with an extensive background in the care sector having undertaken various care roles throughout her career. Fiona has links with nursing, social and flexible care services.  Prior to her role at Betamindes, Fiona was supporting a major care provider in the role of Regional Operations Manager. Skilled and knowledgeable, Fiona’s commitment to excellence assures quality care delivery across our range of services.

‘Providing excellence in the care that we deliver is fundamental to us. We know that the person we are caring for is an individual requiring tailored support that meets their needs. This ethos is at the heart of our culture here at Betamindes’


Claire Kirk

Care Administrator

Claire joined the team at Betamindes in June 2022 as our Care Administrator. Her years of experience in the Care sector has given her the knowledge and professionalism in her new role.

Claire has a good understanding of person centred care and believes that everyone should have the best care to help them maintain their independence for as long as possible.


Victoria Shepherd-Meadowcroft

Engagement Officer

Victoria joined the team at Betamindes as a Domiciliary Care Assistant, having worked previously within a Carehome environment. She then bought her skills into the day care centre where she was promoted to Daycare Supervisor, prior to accepting this exciting new position as Engagement Officer.

“Wonder what has enticed me into diversifying and accepting this role at Betamindes?  Well, it’s simple, I love what I do. Here I hope to pull back the curtain and shine a light on this new and exciting role. I feel it’s the most rewarding job you could do. Yes, you are responsible for the clients and relatives in your care, and yes you do make yourself available for all staff, but these are always those moments, where you sit back at the end of the day and reflect and truly believe you have done something amazing

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